Introduction. Modern regionalism in the political practices of the neighboring states of the Black Sea region has become a manifestation of various processes. In one case, as a mechanism of decentralization and liberalization within the framework of global integration trends, and in the second, as a practice of implementing post-imperial geopolitical ideologies. In this case, it is ultimately aimed at destroying the territorial status quo. Such processes at the stage of inception and formalization will manifest themselves in the form of a policy of “soft power” and occur under the guise of the “rebirth” of the nation and justice.
Materials and methods. This study uses interdisciplinary and dialectical scientific approaches. The first contributed to the attraction of individual ideas from the arsenal of philosophy, sociology, history, and jurisprudence. The second ensured the search for truth through the establishment of connections between various kinds of contradictory positions. In addition, the following was used: a systematic method, which made it possible to analyze the relationship between related concepts that characterize symbolic reality; structural-functional method, through which the structural levels of influence of symbols and features of the implementation of symbolic geopolitics are identified.
Research results. The article demonstrates that information and communication spaces have become an arena for political actions by states pursuing targeted cultural and memorial policies in the region. The purpose of such measures is declared to be the care and protection of compatriots, preserving the memory of a common past, and creating conditions for the integration of the region into the semiotic and institutional system of the state.
Discussion and conclusion. It is concluded that all subjects of regional geopolitical relations consider the transborder region of the Northern Black Sea region as a strategic space for further national development. It is noted that national strategies at the beginning of the 21st century. were transformed through an expanded interpretation of nations that went beyond state borders and included foreign compatriots who had lost citizenship, related ethnic groups, as well as historical and ethnogenetic spaces that in the past belonged to states and are understood as “lost”.

Introduction. The article examines the phenomenon of holiday in the context of its influence on civilizational processes and the development of the socio-cultural environment. The relevance of the topic is determined by the fact that through the holiday with its stable social rituals, the formation of the worldview and moral attitudes of society occurs. In particular, holiday events are one of the most effective tools for patriotic education. In addition, a festive mood, which arouses positive feelings in a person, helps to neutralize stress as an urgent problem of modern life, oversaturated with information, including that of a negative nature. The goal of the work is to provide conditions for holding festive events within the framework of traditional local cultures and their mutual integration in the context of globalization. The implementation of the goal determined the solution of a number of tasks including the study of the genesis and evolution of holidays, their typology according to essential consequences, as well as their preservation as a phenomenon of the psychological health of society and others.
Materials and methods. The object of the study is a holiday as an important element of the social structure and an instrument of interpersonal communication. On the basis of a retrospective analysis and a descriptive method, the factors of the genesis and evolution of festive activities from the era of primitive society to the present are studied.
Results. Holiday is considered as a ritual and ritual system aimed at a complex task of a dualistic nature, on the one hand, fixing the signs of local cultures, on the other hand, mutual integration of cultures, the formation of a new cultural synthesis. The hypothesis is put forward that the holiday, like no other form of collective interaction, contributes to the sustainable consolidation of ideological and moral principles, ideas about the norms and rules of human society.
Discussion and conclusion. The significance of the holiday will be determined from the point of view of two aspects: biological and sacred. The biological approach considers the holiday as a necessary condition for the healthy mental life of individuals and society as a whole, since it saves from the tiring monotony of everyday life. The sacred significance of festive celebrations lies in the fact that a holiday is the most striking form of social activity. It is in the festive culture that the worldview of society is most effectively formed. The role of the holiday in the history of civilization is determined by its mission of consolidating social memory. Over time, the sacralization of holiday rituals was increasingly lost, but at the same time their influence on the development of all types of arts and entertainment culture grew.

Introduction. The Caucasian dagger is a vivid object of mountain culture. Its role is not limited to decorative and functional combat role. The Caucasian dagger vividly illustrates the influence of the object world on a person. The influence of the object world on a person is insufficiently studied, and the dagger provides the researcher with such an opportunity. This class of objects was formed in antiquity, but remains in demand in our time, which allows us to directly cognize the meanings embedded in the object by culture.
Materials and methods. The work is based on the comparative-historical method of research, coordinated with ethnographic methods, i.e. the study of literary and folklore sources, comparative-functional or cross-cultural observation. The phenomenon of the Caucasian dagger is examined against a broad ethnographic and chronological background.
Results. The research reveals the most important semantic role of the object as a sign of masculinity, readiness to protect oneself and one’s clan. Thus, the dagger was a guarantor of order. Decorative design made it a status and even a sacral object, through which the style of a super-ethnos was expressed. The dagger was an iconic part of initiation rites. It reflected a young man’s readiness to stand on the side of order and justice, from which grows the significance of the dagger as an instrument of revenge. The multivalent combat function of the object required strict regulation of its handling. To “take up the dagger” meant a threat, a warning. Discussion and Conclusion. Polyfunctionality ensured the long existence of the object in culture. With the increasing role of state administration and judicial proceedings, the role of the dagger was reevaluated, and with it the object itself disappeared from the household, becoming an antique.

Introduction. In the modern world, the phenomenon of bilingualism is an equally perfect command of at least two languages, which is becoming the norm and usually develops into multilingualism (polylingualism). The multidimensionality of the phenomenon of bilingualism and the existence of different approaches to its study determine the variety of types distinguished. Therefore, one of the central issues in analysing bilingualism is its typology. In the study of the culturalhistorical aspect of bilingualism, the analysis of language interaction and interference remains relevant.
Materials and methods. The study includes the application of descriptive and comparative-historical methods of scientific research, method of observation, scientific methods of analysis and synthesis of the obtained data, dialectical and hermeneutical methods.
Results. The size of sovereign States that have the right to declare their own language policy varies widely, as does the size of their population. The number of languages spoken in a state does not depend on its size or population. An intercultural approach helps to better understand language problems in countries where the only response to linguistic diversity has been a system of attitudes and ideas based on the principle of dominance or exclusion. This policy was justified by the alleged need to have a means of expression that met the requirements of the existing ideology or higher ranking languages and cultures, while believing that other languages and cultures were incapable of playing a role in the development of thought and the formation of knowledge. The multidimensionality of the phenomenon of bilingualism and the existence of different approaches to its study determine the diversity of the types distinguished and actualise the problem of interaction in the interethnic cultural environment.
Discussion and conclusion. The relevance of the problem of bilingualism goes beyond linguo-educational interests to the level of the most important socio-political and ethno-cultural problems. Taking into account the ethnic specificity of each language and culture in interethnic and intercultural communication is a necessary condition for the development of society.

Introduction. The topic of the research is dictated by the need to clarify values through cultural understanding of the role of design in modern society. The development of didactics of design education in the direction of covering the largest toolkit is the result of progressive acceleration of technology improvement and global digitalisation. The problem of formation of cultural authenticity of the specialist who creates plastic concepts in the field of visual and object design of habitat for all mankind is no less urgent. The aim of the article is to reveal the cultural aspect of professional perception of the object in the context of plastic tasks of the designer’s visual activity.
Materials and methods. The study was conducted using theoretical and empirical methods: observation, comparison, generalisation, analysis. Materials of scientific and practical conferences and fundamental research were under study.
Results. The author has studied works on the psychology of object perception by a person who forms images, creates visual concepts and object world. It was revealed that civilisation preferences of a person and focus of interest, visual selectivity in perception of the surrounding world and as a consequence – intentional translation of personal preferences in creativity are connected. The study includes the retrospective analysis of educational approaches that form the culture of object perception in the future specialist in the field of design. The researcher has identified factors of influence of this competence on the plastic properties of imaginative, iconic and spatial-communicative systems.
Discussion and Conclusion. The coverage and justification of this phenomenon actualises its significance. In the modern professional community, the problem of designer’s design culture, which distinguishes him from others, is acutely marked. Educational approaches that teach the future specialist to selective perception in the conditions of the author’s task and application of the tool of its plastic embodiment need to be popularised.

Introduction. The ethno-cultural tradition of Don Cossacks’ upbringing in the humorous discourse is considered from the position of philosophical understanding. The relevance of the study is conditioned by the wide interest in the representation of the national-cultural code of the Cossack traditions of upbringing and formation of personal outlook. The aim of the article is to study the national cultural code of customs, rituals, types of establishing relations between spouses in Russian families and Cossack families in the precedent discourse of anecdote in the worldview aspect. The main objectives: to analyse the peculiarities of the way of life, everyday life and relationships in the families of the Don Cossacks; to consider the specifics of the national cultural code on the material of Cossack anecdotes; to study the influence of philosophical traditions on the formation of the worldview potential of the individual.
Materials and Methods. The leading scientific method is the method of sociological survey, along with descriptive, component and linguistic. The results of the focus group interviewing on the knowledge and reproduction of cultural texts that record the attitudes, world understanding and worldview underlying the moral and ethical perceptions of family members in modern Russian and Cossack families are shown. Based on the survey data, an attempt is made to identify the features of the Russian and Cossack national-cultural mentality and national culture code.
Results. Updating of the Russian and Cossack national cultural code and worldview occurs through the interpretation of the way of life and relationships of spouses in the national language and in the cultural texts created in this language on the example of the genre of precedent discourse of anecdote. In turn, the study of folklore texts of small genres of humorous discourse contributes to the formation of the worldview potential of the national cultural code and the preservation of national culture. The scientific novelty of the work consists in identifying the links between the ethno-cultural family tradition of the Don Cossacks and modernity from the perspective of philosophical reflection.
Discussion and Conclusion. The linguocultural analysis of the ethno-cultural tradition of upbringing among the Don Cossacks as an ethnosocial group of Russians in comparison with the ideas about upbringing in Russian families is proposed. It is determined that the representatives of the young generation through anecdote significantly expand philosophical, cultural and historical knowledge about family traditions of upbringing and moral values of the Russian people, ethnosocial and sub-ethnic group of Cossacks, as well as form the ideal of family and relationships between its members.

Introduction. The article is devoted to the topical direction of increasing the competitiveness of hotel enterprises in Rostov region.
Materials and methods. The complexity of the methods applied in this study is explained by the subject of the work, extrapolating the methodology of sociology, pedagogy, philosophy and a number of economic disciplines related to the study of the specifics of the organization of bleisure tourist services in accommodation facilities and the study of the importance of this sector in the activities of business hotels in the Rostov region and the city of Rostov-on-Don. The object of the study is the specifics of the organization of bleisure tourist services as a factor in increasing the competitiveness of hotel enterprises.
Results. Changes in society, associated with active lifestyle and travel policy of large corporations, have given rise to a new type of tourism in Russia — bleisure. The need to popularize and develop bleisure tourism as a growing segment for hotel companies is emphasized. A number of reasons contribute to the development of this trend. Firstly, bleisure is an excellent tool for motivating employees. According to statistics, up to 64 % of employees say that after even a short vacation they feel better and want to return to work. About 61 % of employees who have combined a business trip with a personal travel experience an increase in productivity when they return to the office.
Discussion and Conclusion. The bleisure phenomenon is a potentially lucrative market that is growing and is likely to become more attractive to those working in the hospitality industry in the coming months and years. Increasing the number of business accommodation facilities and expanding the range of additional services will provide jobs, raise living standards due to the growth of the population’s income and increased revenues of local budgets, promote the development of small businesses, which will affect the solution of important socio-economic problems of the Don region.

Introduction. The regional aspects of parish reform during the Civil War period have hardly been studied. At the same time, research in this direction will allow not only to recreate a complete picture of the reform of the Orthodox parish in the synodic and post-synodic periods in the dioceses of the Orthodox Russian Church, but also to understand more deeply the processes of social and political activation of the Church in this period, its role in the outcome of the Civil War in Russia.
Materials and methods. The model of parish revitalization that emerged in the process of discussing parish reform in the synodic and post-synodic periods is examined on the basis of White Guard government documentation and church periodicals.
Results. Not only the church community but also the social and political forces of the white South were actively involved in the parochial reform debate. The Orthodox parish in the conditions of the Civil War in the South of Russia appeared in two main ways. On the one hand, it was a factor in the politics of the White movement. On the other hand, there was a comprehension of its significance by ecclesiastical and social thought. Under the influence of White policy, parish revival began to be perceived within the Church as a leader for the restoration of Russian statehood. The emphasis in understanding the functions and significance of the parish finally shifted to its “public” model, understood as a selfgoverning zemstvo unit.
Discussion and Conclusion. The study will provide materials for further study of the history of political ideas, social history and church history, and research in philosophical anthropology, political sociology, and theology.

Introduction. The article deals with the Ukrainianisation, a political campaign carried out in 1923–1932 in certain areas of Soviet Russia where communities of Ukrainian natives lived. In particular, Ukrainianisation reached a wide scale in the Azov-Black Sea region, especially in the Don, Kuban and Stavropol regions. The relevance of this topic is conditioned not only by the insufficient coverage of a number of its aspects in the scientific literature, but also by the unfolding of momentous events in the modern world, an indispensable condition for understanding and predicting which is an appeal to historical precedents and parallels. The aim of the article is to identify the characteristics and features of Ukrainianisation in the Azov-Black Sea region, the attitude of the population to it, and the reasons for its collapse.
Materials and methods. The publication is based on archival and published documents, as well as statistical materials. Leading research methods: chronological, historical-genetic, synchronisation method.
Results. Ukrainianisation was an attempt at nation-building in a multi-ethnic region and was aimed at consolidating Soviet power in the Azov-Black Sea region. Some part of the Azov-Black Sea population supported Ukrainianisation, but the bulk of the population opposed this policy, rightly perceiving it as a set of discriminatory measures that infringed on the interests of speakers of the Russian language. By the early 1930s, the Bolsheviks realised the conflictogenic nature of Ukrainianisation, which generated inter-ethnic tensions and provoked the growth of nationalism, chauvinism and separatism. In December 1932, this political campaign in the Azov-Black Sea region was curtailed, its results were liquidated, and its active supporters and implementers were repressed.
Discussion and Conclusion. Ukrainianisation as a political campaign of 1923–1932 unfolded in some areas of Soviet Russia, reaching a wide scale in the Azov-Black Sea region, the Don, Kuban and Stavropol. The characteristics and features of Ukrainianisation in the Azov-Black Sea region, the attitude of the population to it, the reasons under the influence of which it was stopped are revealed. The article emphasised the significance of the study of these issues in modern conditions.