THE NORTH CAUCASIAN PECULIARITIES OF VERBAL AND NONVERBAL COMMUNICATION IN COMPARATIVE ANALYSIS WITH OTHER ETHNIC GROUPS

Abstract

The object of our research is the North Caucasian peculiarities of verbal and nonverbal communication which assists to understand the overall concept of communication and its specificities in a cross-cultural environment among other ethnic groups in different countries. Very often we face such question as – "why do different things have different meanings for people in various countries". The message is sent through a filter of different elements by which culture is defined, known as "cultural noise". Noise in cross-cultural communication is described as "impediments to communication that occur when people from different cultures interact". The concept of "personal space" which is determined by cultural background was studied by American anthropologist E.T. Hall, which helped him to introduce the term "Proxemics" in 1963. Proxemics can be defined as: "The interrelated observations and theories of man's use of space as a specialized elaboration of culture". According to B.H. Bgazhnokov «proxemics is – a special layer of the culture during the communication process». Studying people in the North Caucasus with other ethnic groups has allowed us to make a comparative analysis and determine that the same "action" can be interpreted in a different way in unalike cultures.