Well-Managed Fears of the Culture of Globalization: Orthorexia
https://doi.org/10.23947/2414-1143-2020-23-3-28-34
Abstract
The article deals with the influence of modern culture and society on the formation of the level of personality perception. Features of human interaction with environmental reality in extreme conditions (selfisolation period in conditions of COVID-19 pandemic) are considered separately. Features of social influence on formation of so-called social fears are shown. The problem of fear has its own history and remains relevant in modern society. Together with the development of society, fear takes on new forms, and unlike, for example, the fear of primitive man – darkness, loneliness and unclean power – the fears of modern man are directed by the cultural dominants of globalization into the field of science. Fear is not only inevitable, but also necessary, it is called upon to energize the forces of a person and stop him in moments of danger. Fear also has a number of negative qualities, directing human actions into a destructive channel. Only through rationalization is it possible to get away from a negative scenario to a positive one, thus managing your fear. The ability to adequately perceive reality, constructive marketing offers is the principle of common sense of a person. Analyzing a healthy lifestyle as a brand and direction of the culture of globalization, and in particular proper nutrition, the authors of the article call for a responsible approach to the new proposals of the consumption society in the context of the formation of human habits and lifestyle of the 21st century.
About the Authors
J. S. Khudina
Rostov State Medical University
Russian Federation
Russian Federation
Julia S. Khudina – Assistant Professor, Department of Psychiatry
Rostovon-Don
N. L. Wiegel
Rostov State Medical University
Russian Federation
Russian Federation
Narine L. Wiegel – Ph.D. (Advanced Doctorate) in Philosophy, Professor
Rostov-on-Don
Ju. O. Shishkanova
Rostov State Medical University
Russian Federation
Russian Federation
Julia O. Shishkanova – Student
Rostov-on-Don
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Review
For citations:
Khudina J.S., Wiegel N.L., Shishkanova J.O. Well-Managed Fears of the Culture of Globalization: Orthorexia. Science Almanac of Black Sea Region Countries. 2020;22(3):32-38. (In Russ.) https://doi.org/10.23947/2414-1143-2020-23-3-28-34
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