SOCIO-ENVIRONMENTAL MONITORING AS THE INDICATOR OF ECOLOGICAL CONSCIOUSNESS

It has been analyzed the system of social and ecological monitoring, which allows expanding indicator set of characteristics of the state and dynamics of society to the limits covering not only social processes, but all aspects of relationship between society and nature. The system of social and ecological monitoring allows obtaining the sociological information promoting sustainable development of society. It allows to consider in detail socially – ecological processes and the phenomena, quickly to find changes and general tendencies of transformation of such processes and phenomena, to analyze simultaneously all social subjects according to their role in the development of social and ecological processes, to provide use of new methods of environmental and social assessments. Indicator set of characteristics of state and change of society in the course of social and ecological monitoring extends to the limits covering not only social processes, but also all aspects of communications between society and nature.
Object of studying of social and ecological monitoring is a society and its life environment. The society loses signs of totality and alignment. It is shown as changeable set of local fragments which are poorly conformed to each other and therefore they comprise variety of scenarios of further development. As perceptible improvement of ecological situation is inseparable from rationalization of economy and growth of social involvement of citizens at the specific level of local community, this level is considered to be optimum for research. At this level features and possibilities of solution of local problems can be considered; its cultural, ethnic and religious features are taken into account, lasting experience of aboriginal population and its tradition is considered, equitable distribution of environmental risk in community is provided.
Receiving reliable information about changes in public consciousness, in public orientations, their influence on ecological consciousness of people on extent of their concern in the ecological situation, on ecological activity and factors inducing to this activity is possible only when performing large-scale social and ecological monitoring. Early warning of growth of social tension in regions and in the country in general, formations of the new ecological consciousness corresponding to the modern period of development of world civilization requires studying of public opinion by state bodies, public organizations, parties and political movements, scientists and experts, members of  media and education systems. Ecological awareness is a basis of ecological thinking formation. It will allow changing focus of consumer society from thoughtless ruin and exploitation of nature to careful attitude to its resources, understanding of their authentic value. 
Studying of public opinion on environmental problems by means of mass survey is necessary, but it is insufficient condition of forecasting of people social behavior. When considering public opinion as one of regulators of social behavior in the conditions of social and ecological intensity it is necessary to consider also the possibility of its change under influence, first of all media, rumors, activities of system of ecological education. Value of social and ecological monitoring is that it, except for fixing of changes of public opinion of the population, allows determining efficiency of specific actions for impact on public opinion of such factors as orientation and intensity of mass- media appeals to ecological subject.

1. Гончаров В.Н. Политическая информация в общественной системе // Гуманитарные и социально-экономические науки. 2011. № 3.

2. Несмеянов Е.Е., Колосова О.Ю. Информационная культура в контексте глобальных процессов // Гуманитарные и социально-экономические науки. 2014. № 3.

3. Несмеянов Е.Е., Матяш Т.П. «Цивилизация молодых»: идея и реальность // Гуманитарные и социальные науки. 2013. № 6.

4. Kamalova O.N., Andramonova V.V. Network society: problems of development and new forms of identity // Актуальные проблемы науки: от теории к практике Материалы III Всероссийской научно-практической конференции. 2016.

5. Kolosova O.Y., Goncharov V.N. Spiritual life of society: regional aspect // Научный альманах стран Причерноморья. 2015. № 4. http://science-almanac.ru

6. Kolosova O.Y., Goncharov V.N. Noosphere aspects of ecological problems // Научный альманах стран Причерноморья. 2015. № 2. http://science-almanac.ru

7. Kvesitadze G.I., Meskhi B.Ch. Ecological potential of plants // Научный альманах стран Причерноморья. 2015. № 2.

8. Makeenko I.P. Global social and natural character of environmental problems of modernity(article) // Научный альманах стран Причерноморья. 2015. № 1. http://science-almanac.ru