SOCIALOGICAL MEASURE OF ORGANIZED CULTURE DISPROPORTION IN MEDICAL TOURISM SYSTEM

Abstract

The article examines the content of “medical tourism” concept. The necessity of terminological system development is underlined that focuses attention to some questions and their solution supposes attraction of tourism industry specialists because of specificity linked to the overlap of tourism industry and medicine activity. It is shown that the solution of social roles distribution of medical and tourist organizations in medical tourism, efforts consolidation of both categories employees must be preceded by classification of main and background institutional factors. The classification of institutional factors for different types of medical tourism is considered. The methods of sociometric measuring of disproportions of organized culture of medical establishment linked to the binarity of its components are offered.  Positive results of an experiment demand further studying of the research prospect which consists in the need of search of features of doctors’ professional education. The subject of their professional activity is humanization, humanitarization and cross-cultural communication. Within the considered problems the need of harmonious system of medical tourism creation in the country`s regions is proved. The cultural and educational space of medical school has to be followed by the need of the addition of education content by means of a wide polycultural context of medical tourism issues, training in professional communication with people, preparation of a doctor widely formed in moral and professional plan. The creation of the optimum sociocultural bringing-up environment promoting self-development and creative self-realization of personality of the future doctor in the field of health care will become the main idea of medical tourism as it is emphasized in the research.