Social interaction on the territory of Winepark HEALTH RESORT COMPLEX MRIYA RESORT&SPA (Crimea)
https://doi.org/10.23947/2414-1143-2022-29-1-17-23
Abstract
Social interaction is revealed as a manifestation of social exchange, the main task of which is to create a unique product in the process of developing the terroir and landscape of the Crimean region. The elements of the cyclic system of exchange processes are highlighted: vine, terroir and people. The analysis of such a distinctive property of all the exchange processes of the wine destination of the health resort complex "MRIYA RESORT&SPA" as emergence, the essence of which goes beyond the paradigm of economic exchange, is carried out. The types of social exchanges on the territory of Winepark are reconstructed and the characteristics of the main exchange processes are given, which include the reification by specialists of their skills and knowledge in improving the terroir, communicative interpersonal interaction between employees and interaction with guests, the result of which is a new impression acting as a new marketing product. It is shown that value relations transform exchange processes into not direct economic, but containing humanistic ideals, spiritual values.
About the Authors
T. A. Bondarenko
Don State Technical University
Russian Federation
Russian Federation
Tamara A. Bondarenko, Ph.D. (Advanced Doctorate) in Philosophy, Professor
V. S. Vlasova
The Higher School of Business, Southern Federal University
Russian Federation
Russian Federation
Veronika S. Vlasova, student
References
1. Aron R. Etapy razvitiia sotsiologicheskoi mysli [Stages of development of sociological thought]. Moscow. 1992. 608 p. (in Russian).
2. Blau P. Razlichnye tochki zreniia na sotsialnuiu strukturu i ikh obshchii znamenatel [Various points of view on social structure and their common denominator]. American sociological thought: texts. Moscow. 1994. pp. 8-29 (in Russian).
3. Gumilev L.N. Etnogenez i biosfera Zemli [Ethnogenesis and biosphere of the Earth]. Moscow. 2004. 557 p. (in Russian).
4. Dubrovsky V. K razrabotke sistemnykh printsipov: obshchaia teoriia sistem i alternativnyi podkhod [To the development of system principles: general theory of systems and an alternative approach]. Center of Humanitarian Technologies. June 2017. No. 5 (in Russian).
5. Konovalov O. Organizatsionnaia anatomiia [Organizational anatomy]. Moscow. 2017. 364 p. (in Russian).
6. Cooley Ch. Sotsialnaia samost [Social national identity]. American sociological thought: texts. Moscow. 1994. 324 p. (in Russian).
7. Marx K. Kapital [Capital]. Moscow. 1951. 797 p. (in Russian).
8. Mead G. Ot zhesta k simvolu [From gesture to symbol]. American sociological thought: texts. Moscow. 1994. 496 p. (in Russian).
9. Moskovichi S.V. Vek tolp [Century of crowds]. Moscow. 1991. 480 p. (in Russian).
10. Pigulevskiy V.O. Visual communications in advertising and design. Kharkiv. 2011. 404 p. (in Russian). 11. Homans G. Sotsialnoe povedenie kak obmen [Social behaviour as an exchange]. Modern foreign social psychology. Moscow. 1984. pp. 82-91 (in Russian).
Review
For citations:
Bondarenko T.A., Vlasova V.S. Social interaction on the territory of Winepark HEALTH RESORT COMPLEX MRIYA RESORT&SPA (Crimea). Science Almanac of Black Sea Region Countries. 2022;29(1):17-23. https://doi.org/10.23947/2414-1143-2022-29-1-17-23
Views:
122
Email this article 