Diversified Identity in The Information Society

Abstract

The problems of the influence of information technology advances on the socio-cultural identification of modern man are considered. The degree of influence of technology on the individual has led to a diversification of identity, combining both traditional forms and new opportunities for positioning oneself in virtual space. In the world of the new technological reality, the human perception of social space has changed. People identify themselves to a lesser extent with ethnic, religious and civic communities, and the boundaries of identity become blurred and lose their clearly indicated scopes. It is noted that identity acquires characteristics such as diversity, fragmentation, variability, contextuality, uncertainty and simulation. Along with the changes in reality, identity is also transforming, and the criteria of identification are expanding, some of which are being lost, while others are being preserved. The article presents the forecasts of Western and domestic sociologists of the XX century about the increasing influence of digital technologies on all spheres of life in the future.