SOCIAL AND CULTURAL ACTIVITIES OF THE REGIONS AT THE PRESENT STAGE: PROGRAMME GOAL METHOD

Abstract

The relevance of the article is due to the increasing attention paid to the formation of the national dignity of the peoples of the Russian Federation. Strengthening the authority of Russia is based on the awareness of the cultural self-identity of the peoples of the country. Overcoming the idealization of Western stereotypes of life is associated with an appeal to the spiritual and moral heritage of Russia. This heritage has been preserved in the traditions and folklore of the peoples of the Russian Federation. It is emphasized that modern forms of culture without broadcasting historical and social experience, without resorting to the national environment, change their character, their social carrier, their functions in culture, and even their artistic appearance. In order for the original culture of the people to continue to exist, it is necessary to take into account the traditional experience of national communities. The possibilities of an ethno-social society, which preserves the cultural heritage of the ancestors, creates a modern view on traditional culture, reproduces and transfers it to subsequent generations. The historical-cultural heritage is analyzed on the basis of the richest experience of previous generations, which allows modern man to identify himself in the modern world. Socio-cultural activity remains an integral part of the culture of modern society. It is of particular importance in the education of the young generation, the formation of civilian qualities, respect for the cultural heritage of their people, and their social memory. The current trends in the development of social and cultural activities are highlighted. Characteristics are given and the main categories of intangible cultural heritage are identified, the possibilities of using it in educating an individual by means of cultural institutions of regions of the Russian Federation.