ETHNIC VILLAGES AS A FACTOR OF THE DEVELOPMENT OF ETHNIC TOURISM

Abstract

The article presents the role of ethnic villages in the development of ethnic tourism. It is noted that ethnic villages are a relatively new segment of the tourist market which reflects the ethnocultural mosaic of the modern world. The basis for the creation of ethnic villages is, as the title suggests, ethnos with its cultural and historical traditions, socio-economic and public-political structure. The loss of many unique and distinctive elements of ethnoculture in the condition of a globalizing world has been reflected in the search of many peoples for their identity. Tourism as a sociocultural practice of mankind has responded to these processes by establishing centers of tourist attraction such as ethnic and ethno-national settlements, villages. The concept of "ethnic village" has not been clearly recorded yet. The concept of "ethnographic", "national" and sometimes "international" village or settlement is applied to such settlements. This term can be analyzed from different positions. Ethnic villages reflect ethnocultural heritage and include natural resources management systems, ways of life, customs, a language, a cuisine, a layout, a type of settlements and buildings, forms of folk creativity, religious and other phenomena of spiritual culture. The global crises of our time, including the social and cultural crisis, the overpragmatism and commercialization of culture, and the growing threat to cultural and civilizational education have necessitated comprehensive reflection and the development of a coherent long-term strategy that would ensure the development of culture through a dialogue of civilizations. It is shown that one of the significant advantages of the development of national villages and ethnic tourist centers in the world is the support of local residents and representatives of small peoples, more precisely, cultural carriers.