Ecotourism in Sustainable Regional Marketing
https://doi.org/10.23947/2414-1143-2023-33-1-10-17
Abstract
Attention is paid to ecotourism as a fundamental element of sustainable destination marketing. The concepts of territory branding and sustainable marketing are disclosed. The problem of development of ecological tourism in the regions is touched upon. Based on the analysis, it was revealed that the demand in the field of tourism in the regions is increasing due to the development of ecotourism. Models of sustainable marketing are given and a unique own model of ecotourism, considered through the prism of the Galanchozhsky district of the Chechen Republic, is defined. It is shown that the Galanchozh region is the most promising direction for the development of tourism in the region, both in terms of protecting the natural and cultural and historical heritage, and in terms of making a profit from this and developing the entire touristdestination. The applied significance of the study lies in the possibility of using the findings to establish the ideological, epistemological and methodological foundations for the development of ecological tourism and branding of territories.
About the Authors
E. B. Ivushkina
Kadyrov Chechen State University
Russian Federation
Russian Federation
Elena B. Ivushkina, Professor of Tourism and Hospitality Industry Department
32, St. A. Sheripova, Grozny, 364024
Z. S. Sambiev
Kadyrov Chechen State University
Russian Federation
Russian Federation
Zelimkhan Sh. Sambiev, Master student, 2nd year
32, St. A. Sheripova, Grozny, 364024
References
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Review
For citations:
Ivushkina E.B., Sambiev Z.S. Ecotourism in Sustainable Regional Marketing. Science Almanac of Black Sea Region Countries. 2023;33(1):10-17. https://doi.org/10.23947/2414-1143-2023-33-1-10-17
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