MEDIA MYTH INFLUENCE ON «OTHER» CULTURE FORMATION IN RUSSIAN SOCIETY (IN THE CONTEXT OF EXTERNAL MIGRATION)

Аннотация

The topic of this article is the effect of mass media on the formation of public attitude towards migrants, becoming the image of the Other human being of different ethnicity and religion], and opportunities for integration of migrants into Russian society. In the modern-day Russian society the face of the Other, i.e. the Migrant of different culture, has been creating by mass media permanently for the last decades in conjunction to the existing economical and sociocultural problems. Mass media myths define public opinion towards migrants reflecting on after-effects (e.g. ideas of losing Russia's resources and cultural identity) of their arrival to Russia. Such media myths cause in public opinion negative emotions and intolerance towards certain ethnicities. These myths prevent migrants from integration into the Russian society and alienate them into the ethnic enclaves. The article reviews the artificial media myths and public barriers obstructing the dialogue between indigenous population and migrants.