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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">scialm</journal-id><journal-title-group><journal-title xml:lang="ru">Научный альманах стран Причерноморья</journal-title><trans-title-group xml:lang="en"><trans-title>Science Almanac of Black Sea Region Countries</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2414-1143</issn><publisher><publisher-name>Донской государственный технический университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.23947/2414-1143-2024-10-2-23-28</article-id><article-id custom-type="elpub" pub-id-type="custom">scialm-394</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Философская антропология, философия культуры</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>Philosophical Anthropology, Philosophy of Culture</subject></subj-group></article-categories><title-group><article-title>Идентичность в сетевой культуре как механизм самоопределения</article-title><trans-title-group xml:lang="en"><trans-title>Identity in Network Culture as a Mechanism of Self-determination</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6163-6374</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ивушкина</surname><given-names>Е. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Ivushkina</surname><given-names>Elena B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ивушкина Елена Борисовна, доктор философских наук, профессор, заведующая кафедрой информатики, Институт сферы обслуживания и предпринимательства (филиал) Донского государственного технического университета в г. Шахты (РФ, 346500, г. Шахты, ул. Шевченко, 147)</p></bio><bio xml:lang="en"><p>Ivushkina Elena Borisovna, Doct. (Philosophy), Professor, Institute of Service and Entrepreneurship (branch) of DSTU in Shakhty (147, Shevchenko st., Shakhty, 346500, RF)</p></bio><email xlink:type="simple">ivushkina62@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4611-9782</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Морозова</surname><given-names>Н. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Morozova</surname><given-names>Nelly I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Морозова Нелли Игоревна, кандидат философских наук, доцент кафедры информатики, Институт сферы обслуживания и предпринимательства (филиал) Донского государственного технического университета в г. Шахты (РФ, 346500, г. Шахты, ул. Шевченко, 147)</p></bio><bio xml:lang="en"><p>Morozova Nelly Igorevna, Cand. Sci. (Philosophy), Associate Professor, Institute of Service and Entrepreneurship (branch) of DSTU in Shakhty (147, Shevchenko st., Shakhty, 346500, RF)</p></bio><email xlink:type="simple">morozova-nelli-86@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Институт сферы обслуживания и предпринимательства (филиал) Донского государственного технического университета в г. Шахты</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Institute of Service and Entrepreneurship (branch) of DSTU in Shakhty</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>30</day><month>06</month><year>2024</year></pub-date><volume>10</volume><issue>2</issue><fpage>23</fpage><lpage>28</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Ивушкина Е.Б., Морозова Н.И., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Ивушкина Е.Б., Морозова Н.И.</copyright-holder><copyright-holder xml:lang="en">Ivushkina E.B., Morozova N.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.science-almanac.ru/jour/article/view/394">https://www.science-almanac.ru/jour/article/view/394</self-uri><abstract><p>Введение. Состояние информационной среды общества оказывает весьма существенное влияние на состояние психики людей, стереотипы их поведения в обществе, на их моральные нормы, нравственные критерии и духовные ценности. Задача исследования – проанализировать возрастающую тенденцию распространения Internet, которая влечёт за собой формирование открытого пространства, трансформацию личности в Internet-социуме, конструирование новых социальных практик и элементов коммуникации, виртуализацию социальных институтов.Материалы и методы. В основу материалов и методов легли базисные положения концепции информационного общества, понятия идентичности и персонализации, изучение появляющихся новых объектов сетевой культуры, описание их свойств и методов изучения.Результаты исследования. В постперестроечный период в Российской Федерации происходит усиление так называемой первичной идентичности, возрождение «утраченной идентичности», в качестве которой прежде всего выступает этническая идентичность. В то время как другие значимые прежде идентичности размываются, этническая идентичность (этничность) выходит в самоопределении человека на первый план. Информатизация, формируя единое мировое информационное пространство, создает возможности для контроля над массовым сознанием, манипулируя им во внутренней политике, что также ведет к размыванию идентичности.Обсуждение и заключение. Смена типов коммуникации, связанная с преобладанием визуального начала в трансляции информации, наводит на мысли о том, что человечество движется к линии внешней простоты в культуре, освобождаясь тем самым от переизбытка и сложности ценностно-смыслового багажа цивилизации, накопленного столетиями. Информационно-коммуникативное пространство современной социокультурной системы является характеристикой сетевой культуры, которая складывается стихийно и спонтанно. В основе сетевой культуры – разноуровневые контакты людей, их нелинейные взаимодействия. Одним из основных отрицательных результатов изменения принципов коммуникативной деятельности людей в реальном мире является разрушение субъектности. Эти и многие другие противоречия иллюстрируют согласованность современного человека со временем, в котором он живёт, с веком бифуркации.</p></abstract><trans-abstract xml:lang="en"><p>Introduction. The state of the information environment of society has a very significant impact on the state of the psyche of people, stereotypes of their behavior in society, on their moral standards, moral criteria and spiritual values. The task of the study is to analyze the increasing trend in the spread of the Internet which entails the formation of an open space, the transformation of the personality in the Internet society, the construction of new social practices and elements of communication, and the virtualization of social institutions.Materials and methods. The materials and methods were based on the basic provisions of the concept of the information society, the concept of identity and personalization, the study of emerging new objects of network culture, the description of their properties and methods of study.Results. In the post-perestroika period in the Russian Federation, the so-called primary identity is strengthened, there is a revival of the “lost identity” which is primarily ethnic identity. While other previously significant identities are blurred, ethnic identity (ethnicity) comes to the fore in a person’s self-determination. Informatization, forming a single world information space, creates opportunities for control over mass consciousness, manipulating it in domestic politics which also leads to the erosion of identity.Discussion and conclusion. The change in types of communication associated with the predominance of the visual principle in the broadcast of information suggests that humanity is moving towards the line of external simplicity in culture, thereby freeing itself from the oversupply and complexity of the value-semantic baggage of civilization accumulated over centuries. The information and communication space of the modern sociocultural system is a characteristic of the network culture which develops spontaneously. Network culture is based on multi-level contacts of people, their nonlinear interactions. One of the main negative results of changing the principles of communication activities of people in the real world is the destruction of subjectivity. These and many other contradictions illustrate the coherence of a modern man with the time in which they live, with the age of bifurcation.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>идентичность</kwd><kwd>персонализация</kwd><kwd>сетевая культура</kwd></kwd-group><kwd-group xml:lang="en"><kwd>identity</kwd><kwd>personalization</kwd><kwd>network culture</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Эриксон Э. Идентичность: юность и кризис. Москва; 1996.</mixed-citation><mixed-citation xml:lang="en">Erikson E. Identichnost: yunost i krizis = Identity: adolescence and crisis. Moscow; 1996 (In Russ.).</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Tailor Cb. The Politics of Recognition. Multiculturalism and the Politics of Recognition. 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