In a traditional society, culture performed many complex functions; the leading one was the reproduction of a traditional collectivist personality. The whole society in the process of its existence reproduced this very culture: in labor, holiday, and everyday life. A significant role in this process was played by the ability to read, translate symbolic, symbolic information into senses. That is, performing a ceremony, singing songs, placing a certain pattern or embroidery, the representative of a traditional society should always have a clear idea: why exactly this action is necessary at the moment, which sign is male and which is female. With the violation of the integrity of the traditional society, a change in lifestyle, the traditional division of responsibilities, the whole cultural landscape is changing. The meanings that were invested in rituals and objects are lost, transformed sometimes even by the next generation of cultural bearers. It, like a mirror, reflects all the modernization processes that society has experienced. The root, structural parts of the culture are also preserved in it. In this regard, the question arises, which part of the culture preserves broadcast and presents to the young generation? This dispute has repeatedly arisen among professionals and there is no unambiguous answer to it. This is connected with historical difficulties, with those severe shocks that Russian society suffered.